Inside Small Business: Technology investment for SMEs: consider the bigger picture

It’s no secret that small businesses have been hit hard by the impact of COVID-19, and the need for increased investment and support from financial institutions has only risen. Technology can help to achieve these goals, but it requires careful analysis and smart decision making to ensure it adds genuine business value and has a lasting effect.

To avoid buying into trends that do not help the overall business, SMEs need to first identify a problem and the right technology to solve it. This ensures that the investment – whether in a popular product or an unknown service – will have the most benefit.

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